How long does a website audit take?

A manual audit takes a few hours. Prospectly's website health report runs automatically with every scan in about a minute.

75/100 or above is good. 50–74 needs improvement. Below 50 usually means the site should be rebuilt.

What should I fix first?

Anything that stops a ready buyer from acting: no call to action, no contact details, no booking and a slow mobile experience.

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Website audit8 min read · October 24, 2026

Website Audit Checklist: What's Stopping Your Site From Selling

A 20-point website audit across SEO, conversion, technical health and content — with the fix for each gap and how to score your own site in minutes.

Quick answer

Check four areas: SEO (title, description, one H1, schema, sitemap), conversion (clear call to action, contact details, booking, live chat, reviews), technical (https, mobile layout, speed, broken links) and content (blog, service pages, location pages). Fix the highest-impact gaps first.

A website can look fine and still lose most of its visitors. An audit shows where they leak.

1. SEO

Unique title under 60 characters
Search description of 120–160 characters
One H1
Structured data
Sitemap and robots.txt
Alt text on images

2. Conversion

A clear call to action above the fold
Visible phone or email
Online booking
Live chat or a voice assistant
Reviews and case studies

3. Technical

https everywhere
Mobile-ready layout
Loads in under 2.5 seconds
No broken links

4. Content

A blog that answers buyer questions
One page per service
Location pages for the areas you serve

Every Prospectly scan includes this health report with the fix for each gap — SEO, website design or an AI chat assistant.

Frequently asked questions

How long does a website audit take?: A manual audit takes a few hours. Prospectly's website health report runs automatically with every scan in about a minute.
What score is good?: 75/100 or above is good. 50–74 needs improvement. Below 50 usually means the site should be rebuilt.
What should I fix first?: Anything that stops a ready buyer from acting: no call to action, no contact details, no booking and a slow mobile experience.

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