MAZ Assist Journal

Playbooks for AI-first inbound sales

Real numbers, working scripts, and unit economics behind AI voice, video, chat and hiring assistants — for small teams that convert.

118 articles · updated weekly RSS
118 articles
The Real Cost of an AI Video Assistant vs. a Human Employee
Latest
Video Assistant · 7 min read · Jul 16, 2026

The Real Cost of an AI Video Assistant vs. a Human Employee

Fully-loaded cost per conversation, per lead, per booked meeting — with the trade-offs no vendor talks about.

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Lip-Sync & Latency: What Makes AI Avatars Feel Real
Video Assistant · 7 min read · Jul 15, 2026

Lip-Sync & Latency: What Makes AI Avatars Feel Real

The three technical dials that separate an uncanny avatar from a believable employee: sync accuracy, response latency, and micro-motion.

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AI Video Assistant for Coaches & Consultants
Video Assistant · 5 min read · Jul 15, 2026

AI Video Assistant for Coaches & Consultants

Book more discovery calls without doing them yourself. The avatar screens, qualifies, and hands hot leads to your calendar.

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AI Chat Assistant vs. Tidio, Intercom, and Drift in 2026
Chat Assistant · 7 min read · Jul 25, 2026

AI Chat Assistant vs. Tidio, Intercom, and Drift in 2026

How MAZ Assist stacks up on price-per-conversation, language coverage, embed simplicity, and lead handoff.

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Lead Qualification & Scoring with an AI Chat Assistant
Chat Assistant · 6 min read · Jul 24, 2026

Lead Qualification & Scoring with an AI Chat Assistant

How to design a 4-question qualifying flow that scores leads and routes only hot ones to your closer.

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Embed Widget vs. Hosted Chat: Which Ships First?
Chat Assistant · 5 min read · Jul 24, 2026

Embed Widget vs. Hosted Chat: Which Ships First?

MAZ Assist gives you both. Here's how to decide which to launch first and how to wire them together for maximum lead flow.

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AI Video vs. Explainer Video: Which Comes First?
Video Assistant · 5 min read · Jul 14, 2026

AI Video vs. Explainer Video: Which Comes First?

Explainer videos talk at your visitor. A video assistant talks with them. Here's when each earns its slot on the homepage.

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AI Chat for Marketing Agencies: Qualify Every Click
Chat Assistant · 5 min read · Jul 23, 2026

AI Chat for Marketing Agencies: Qualify Every Click

Every paid click deserves an instant conversation. Stop losing PPC traffic to slow contact forms.

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How to Choose the Right AI Avatar for Your Brand
Video Assistant · 6 min read · Jul 14, 2026

How to Choose the Right AI Avatar for Your Brand

Face, tone, wardrobe, and background matter as much as the script. Here's a simple framework for picking the avatar your buyers will trust.

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AI Chat Assistant for Salons & Spas: Book Services 24/7
Chat Assistant · 5 min read · Jul 23, 2026

AI Chat Assistant for Salons & Spas: Book Services 24/7

Quote packages, check availability, and lock in appointments without staff answering the phone.

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