You do not need a large site. You need a small site where nothing is missing.
Pages
- Home with a single clear promise
- One page per service you actually sell
- About with real faces and a real address
- Pricing or "how pricing works" — silence costs enquiries
- Contact with phone, WhatsApp, email and a form
Trust signals
- Reviews with names and locations
- Certifications, insurance, registration numbers
- Before/after or case detail — one is enough
- Clear refund, privacy and terms pages
Findability and follow-up
- Unique title and description per page
- Google Business Profile linked and consistent
- Analytics installed before launch, not after
- An answer path for out-of-hours enquiries
- Fast mobile load
That last one is where most small sites leak revenue. A call-me-now widget or a chat assistant covers the evenings and weekends when your competitor is also asleep.
Ready to build it? Start with website design.