Big sales orgs pay $50–$200 per rep per month for a call-recording stack (Gong, Chorus, Salesloft's dialer). Small teams skip it and lose the compound advantage: the ability to review real calls, spot the objections that kill deals, and update the script every week. MAZ Assist bakes call recording into every plan — human dialer and AI voice — with no extra add-on.
What gets captured on every call
- Full audio recording stored securely, 30–90 day retention depending on plan.
- Call metadata — from/to number, duration, direction, disposition, and which lead card it belongs to.
- Searchable transcript for AI voice calls, with speaker labels and timestamps.
- Lead attribution — every call is linked back to the lead in Phone CRM, so the whole history is one click away.
Why unified recording matters
When human calls and AI voice calls live in two different tools, you never get the full picture. On MAZ Assist, both flow into the same recordings tab in the business dashboard, so an owner reviewing this week's calls sees the full mix — how AI voice handled the first pass, how the human closer handled the follow-up, and where the drop-offs happened.
Coaching without a manager
A two-rep team doesn't need a full-time coach — it needs a weekly 30-minute review of 5 real calls. Pick two wins, pick two losses, and update your qualifying script. Teams that do this consistently for 8 weeks typically improve their booked-meeting rate by 20–40%.
Compliance-ready by default
MAZ Assist enforces per-country calling policies, blocks illegal / gambling / banned-country numbers before a call is placed, and records callers with the same disclosure your carrier requires. Your assistant's system prompt is generated from your public website content (via automatic crawl), so its knowledge stays fresh without you rewriting it every time you update a landing page.
How to actually use the recordings
- Filter by lost deals over the past 14 days.
- Skip to minute 3 (where objections usually surface).
- Note the top three objections you didn't have a clean answer for.
- Update the AI voice system prompt and the human script this week.
- Repeat next Friday.
That's the whole loop. It's how a small team beats a bigger one — not by working more hours, but by compounding a script that gets sharper every week.