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Phone calling6 min read · August 8, 2026

Call Recording, Transcripts & CRM Analytics — What's Included

Every MAZ Assist call — Human or AI — is recorded, transcribed, tagged with lead outcome, and pushed to your CRM. Here's how the pipeline works end-to-end.

Call Recording, Transcripts & CRM Analytics — What's Included

A phone call that isn't logged is a call that didn't happen. Every dial from MAZ Assist — inbound, outbound, Human, AI — is recorded, transcribed, tagged, and synced. No integrations to buy.

What we capture on every call

  • Full-duplex audio stored for 90 days (extendable), signed URLs, admin download.
  • Speaker-diarized transcript with timestamps — searchable across every call in your account.
  • AI-generated summary: outcome (booked / callback / not qualified), sentiment, next-step recommendation.
  • Contact enrichment: name, email, company, and any qualifying answers the caller volunteered.

Analytics that actually move numbers

The Analytics tab breaks down answer rate by day-of-week and hour, average handle time by agent, booking conversion by lead source, and top objections mined from transcripts. Most teams find one script tweak in the first week that lifts booking rate 8–15%.

CRM sync

Every call auto-creates or updates a lead in the built-in CRM. HubSpot and Salesforce sync via webhook (annual plans); everyone else gets one-click CSV export and a public API.

Compliance

Two-party consent notices are played automatically on outbound calls in required regions (CA, MA, PA, WA, EU). Recordings can be redacted or deleted on demand for GDPR / CCPA requests.

Explore more for Phone calling teams

See every playbook, case study and comparison written for Phone calling on the MAZ Assist blog.

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