An ideal customer profile (ICP) is the short description of the companies most likely to buy from you and stay. Without one, every prospecting list is a guess.
The four parts of a useful ICP
- Industries — two to four, not "everyone".
- Company size — staff range or revenue band.
- Regions — the cities or countries you can actually serve.
- Buyer titles — the people who sign.
Where to find it on your website
Service pages tell you the problem; case studies tell you the industries; testimonials tell you the titles; your contact page tells you the regions.
Turn it into a prospect list
Once the ICP is clear, finding matching people is mechanical. Prospectly builds the ICP from your website and matches LinkedIn decision makers to it.