Drift (now part of Salesloft) built the conversational-marketing category in US B2B. If you've ever seen a "Hi, want to chat?" widget on a SaaS site, you've seen the pattern Drift invented. MAZ Assist is the voice-first evolution.
What each is optimized for
Drift: a typed-chat widget + AI SDR for enterprise B2B pipelines, tightly integrated with Salesloft cadences.
MAZ Assist: a voice-first assistant that converts SMB and mid-market website traffic into booked meetings, no seller-side setup required.
Pricing
- Drift: enterprise pricing, typically $2,500–$10,000+ per month.
- MAZ Assist: $30–$2,499/mo, voice AI included in every plan.
Conversion mechanics
Typed chat converts 2–4% of engaged visitors to meetings. Voice conversations, in our internal data, convert 8–14%. Talking is faster than typing — and warmer.
Bottom line
Drift is a great fit for large B2B sales orgs with a Salesloft investment. For every SMB, agency, consultant, service business, and mid-market SaaS below that line, MAZ Assist ships faster, costs a fraction, and converts more.