The number that appears on your outbound caller ID quietly decides whether the prospect picks up. Get it wrong and your beautifully written script never gets heard.
Local numbers: higher pick-up, lower trust ceiling
US data from Hiya (2024) shows callers are 30–50% more likely to answer a call from an in-state area code than a toll-free number. If your target market is a specific city or metro — dentists in Austin, HVAC in Phoenix — buy a local DID that matches. It's the single cheapest lift to outbound answer rate.
Toll-free (800 / 888 / 833): scale + trust
Toll-free signals "real business." Best for inbound — your website "Call us" button, invoice footers, Google Business Profile. Buyers expect a toll-free line and are more likely to leave voicemail on one.
The winning combo
Claim your free Human number as a local DID in your primary metro (best outbound answer rate) and your free AI Voice number as toll-free for 24/7 inbound. Extra numbers are $60/year — most agencies buy one per city they run ads in.
What we auto-configure
Every number ships with STIR/SHAKEN attestation, spam-risk monitoring, and voicemail-to-transcript. You never touch a carrier dashboard.