Live chat has been the default for a decade. But visitors don't want to type — they want an answer. An AI video assistant gives that answer with a face, a voice, and eye contact.
What changes with a face
- Trust — visitors treat a life-size avatar like a real employee, not a form.
- Session time — users stay 2–3× longer than a chat popup.
- Booking rate — a natural "want me to book that call for you?" converts far better than a form.
Where live chat still wins
Complex support tickets, screen shares, and file-heavy troubleshooting are still better in text. Use video for top-of-funnel discovery; keep chat for logged-in support.