Explainer videos talk at your visitor. A video assistant talks with them. Here's when each earns its slot on the homepage.
Explainer videos get 50–70% skip rates because they're one-way. A video assistant is two-way — visitors ask, it answers, then it books.
Best pattern: keep a 30-second explainer above the fold for the story, put the video assistant right below so anyone with a question can talk instead of scroll.
See every playbook, case study and comparison written for Video Assistant on the MAZ Assist blog.
Spin up a MAZ Assist workspace, drop the embed snippet on your homepage, and you have a multilingual voice AI in minutes.