The math per 90-second conversation
- Human sales rep (fully loaded): $6–$11 per interaction.
- AI video assistant (all-in): $1.15–$1.90 per interaction.
Where AI wins: 24/7 coverage, zero ramp time, consistent tone. Where humans still win: nuanced objection handling and enterprise deals over $50k.
Most teams end up with both — AI handles top-of-funnel, humans handle hot leads.