Deploying all four AI assistants at once is the fastest way to do none of them well. Pick the one that maps to your most expensive bottleneck, prove it, then extend.
Choose AI voice if…
Your enquiries are urgent and phone-shaped: services, clinics, trades, property, finance. Visitors want an answer now, and the business that speaks first usually wins. Voice also covers callbacks from your business number.
Choose AI chat if…
Your buyers research quietly before speaking to anyone: software, education, B2B services, e-commerce. Chat also carries into WhatsApp, which matters in most of Asia, the Gulf and Latin America.
Choose AI video if…
Your product needs showing, and trust is the barrier: high-ticket offers, coaching, consulting, complex SaaS. A face-to-face avatar holds attention on a page where text loses it.
Choose AI HR if…
You hire in volume, or screening eats your managers' week. The interviewer runs consistent first-round screens by voice, scores every candidate on the same rubric, and hands recruiters only the ones worth a human hour.
A simple test
Write down the last ten things that cost you money last month. If most are missed enquiries, deploy voice or chat. If most are unqualified demos, deploy video. If most are hiring delays, deploy AI HR. The answer is usually obvious once it is written down.
Compare all four on the use cases page, or see pricing — annual plans include phone calling.