Wedding buyers are researchers. They save Pins, they scroll Instagram at 11pm, they fill three or four planners' inquiry forms in one sitting. The planner who replies first — with the right vibe — books the discovery call.
What the assistant captures
- Wedding date and venue status (booked, considering, need help).
- Guest count and geographic region.
- Approximate total budget and priority tier (venue, food, florals, photography, planning).
- How they heard about you.
The confirmation SMS goes out with a warm, brand-appropriate note, a Calendly link for the discovery call, and a mood-board follow-up you can prep on your own time.