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Community6 min read · July 30, 2026

The Local Referral Playbook: Turning a Chapter Into Revenue

Practical scripts and habits for getting consistent referrals from your city Chapter — what to post, when to message, and how to reciprocate.

The Local Referral Playbook: Turning a Chapter Into Revenue

Joining a network does nothing. Working it for twenty minutes a week does. Here's the routine that produces referrals inside a MAZ Community city Chapter.

1. Make your profile do the selling

A real photo, your role, your company and the one sentence describing exactly who you help. Members skim — vague profiles get skipped.

2. Post the "ask" specifically

"Looking for referrals" gets nothing. "I'm looking for homeowners in the north suburbs planning a kitchen remodel this quarter" gets a name.

3. Give before you ask

Send one useful introduction per week to another member. Reciprocity is the entire engine of a local group.

4. Use direct messages properly

Messaging is limited to members in your city, so a message is never cold spam. Open with context: where you saw them, what you noticed, what you'd send their way.

5. Close the loop publicly

When a referral converts, say so in the feed and tag who sent it. Nothing drives more activity in a Chapter than visible wins.

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