Intercom is the household name in messaging-based support — a fantastic product built for large SaaS and enterprise. But most UK and EU businesses aren't Intercom's target customer. MAZ Assist is built for that other 99%.
Product scope
Intercom: enterprise-grade support messaging, Fin AI agent, help center, product tours. Priced accordingly.
MAZ Assist: voice AI + embed widget for lead capture and meeting booking. Focused, not broad.
Pricing
- Intercom: from £74/seat/mo, Fin AI at £0.99 per resolution on top.
- MAZ Assist: £24–£1,999/mo equivalent, no per-seat, voice included.
Languages
Intercom Fin AI supports 45 languages (typed). MAZ Assist supports 17+ languages via voice — including strong coverage of Spanish, French, German, Portuguese, Polish, and Turkish for EU markets.
Best fit
Intercom for 100+ person SaaS with a dedicated support team. MAZ Assist for everyone else who wants their website to convert without hiring one.