Live chat used to mean paying two-to-four agents to sit at a queue all day. In 2026 an AI chat assistant answers every visitor in under a second, in 40+ languages, at roughly $0.03 per conversation on MAZ Assist.
Where AI chat wins
- 24/7 coverage — 38% of B2B intent happens outside 9–6.
- Zero queue time — every visitor gets the first reply instantly.
- Same qualifying script every time — clean lead records.
Where humans still win
Post-sale support with account context, angry-customer de-escalation, and one-off legal/medical calls. Wire the AI to escalate those explicitly.