The average Shopify store's cart-abandonment rate hovers around 70%. When you dig into session recordings, the reason is almost always the same: a single unanswered product question. Is this the right size? Will it ship in time? Does it fit my model? Do I get a discount if I buy two?
Where the assistant sits
On the product page (PDP) itself, as an embedded voice widget — not a chat bubble. Voice converts higher than text because it feels like calling the store, not messaging a bot.
What it can answer
- Live product spec, sizing, and shipping times (pulled from your live storefront on every re-crawl)
- Return policy, warranty, and materials
- Bundle pricing and current promotions
- Bulk / B2B inquiries — routed to a human, always
Where it hands off
Order status lookups, refunds, and defective-item claims are handed to your support inbox with a summarized transcript. The AI never guesses on customer-specific order data.
Typical uplift
Stores adding the embed to their top 20 PDPs report a 6–12% lift in conversion on those pages within the first 30 days, driven almost entirely by after-hours voice conversations.